Privacy Policy

This Privacy Policy, together with the Terms of Use that can be accessed by clicking the Terms of Use link at the bottom of the Forest-Lawn.com home page, constitute a legally binding agreement between The Buffalo City Cemetery, Inc. d/b/a Forest Lawn and its affiliates, including without limitation Forest Lawn Heritage Foundation, Inc. (collectively, “Forest Lawn”) and you. In this Privacy Policy, Forest Lawn is sometimes referred to as “we” or “us” or “our”.

The information Forest Lawn collects from you at the Forest-Lawn.com website (the “Website”) is subject to the following terms. This Privacy Policy may be updated from time to time, and you are responsible for checking this Policy to determine if changes have occurred. Your continued use of the Website following the posting of changes to the Privacy Policy will mean that you accept the changes.

We use information about you for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, publish search data, and provide reporting for internal and external clients.We collect personal information about you when you voluntarily register with us, when you use the Website, when you order products, when you order or access services, when your browser interacts with us, when you visit the Website pages or the pages of certain of our partners, and when you enter personal information to conduct searches, surveys, orders, or other activities. We may combine information that we have about you with information we obtain from business partners or other companies, such as data providers and billing companies. The personal information we collect about you through these various sources may include, but is not limited to: your name, email address, IP address, address, payment information, and search log. We may collect information about your interactions with us and with some of our business partners, such as billing partners, including but not limited to information about your use of search products and information we offer. We may automatically receive and record information on our server logs from your browser, including your IP address, our cookie information, search activity, and the pages you request.

From time to time Forest Lawn may transmit data to selected business partners to provide services including but not limited to maintaining and managing user data and systems, enhancing the Website, conducting promotions or surveys, or communicating effectively with users. Except as otherwise provided herein, we will not use or disclose your personally identifiable information with third parties other than Forest Lawn’s trustees, directors, officers, employees, agents, and selected partners, or to comply with a court order, legal process or government requests, or as necessary to enforce Forest Lawn’s rights, to respond to a claim that you have infringed the rights of others, or to protect the rights, property, or safety of the Website, the users, or the public. You further agree to fully cooperate with all audits and investigations of our customers and systems. In addition to disclosures of personally identifiable data in accordance with this Privacy Policy, we may use and disclose nonidentifying aggregated data.

If you post information to the Website including without limitation an on-line memorial honoring a living or deceased person, you agree that the information that you post may be viewable by others unless otherwise indicated.  Others may also post information that is viewable.

You should be aware that when you use the Website we may collect non-personal information by using cookies. Cookies may track where a user’s visit originated from and other behavioral data which may, for example, help prevent fraud and abuse of systems or be used for  appropriate offers. You may be able to disallow cookies or delete cookies through your browser, although this may impact your use and enjoyment of features of the Website.

Forest Lawn reserves the right to monitor traffic and usage related to the Website, may use programs to identify unauthorized attempts to upload or change information or otherwise cause damage, and may deny or restrict access to all or any portion of the Website to any user in Forest Lawn’s sole discretion.

The Website may provide links to third party websites. When you leave the Website, you become subject to the privacy policy of the third party website. You are responsible for reviewing the privacy policies of any third party sites you access.


If you have questions regarding this Privacy Policy, please contact us by emailing webmaster@forest-lawn.com (carbon copy adowney@hodgsonruss.com),calling 1-716-885-1600, or writing to us at 1411 Delaware Avenue, Buffalo, New York 14209.